Food & Hospitality Queensland

Grill’d and Beyond Meat unveil new plant-based burger nationwide

Australia’s Grill’d introduces the fourth-generation Beyond Burger IV in partnership with Beyond Meat, offering a high-protein, vegan-friendly option.

Grill’d Beyond Burger IV served in a bun with fresh lettuce, tomato, and vegan toppings

Grill’d has expanded its collaboration with Beyond Meat by introducing the fourth-generation Beyond Burger® IV, available exclusively across its restaurants nationwide.

The burger contains no soy, no gluten and no GMOs. Made with avocado oil, it provides 20g of protein per 113g serving, with protein sourced from peas, brown rice, red lentils and faba beans. Certified vegan, it is higher in protein than other plant-based burgers on the Grill’d menu.

Beyond Meat products are designed to mimic the taste and texture of meat while offering health benefits. Food Frontier State of the Industry 2023 reports that 39% of Australians are reducing meat intake, 19% follow a flexitarian diet, and 38% are open to plant-based substitutes.

Simon Crowe, Grill’d Founder and Managing Director, said: “We’ve listened to our guests and are excited to now offer Beyond Burger IV, which contains no gluten, no soy and no GMOs. We’re proud to announce a partnership with Beyond Meat across our restaurants nationally, bringing our burger lovers the highest quality, best tasting plant-based products available. Our promise is simple, healthier choices, without ever compromising on taste or quality. At Grill’d we celebrate food choices, whether you’re vegan, vegetarian or simply exploring meat-free options, you’ll be biting into the best tasting burger around.”

Harm Dijkstra, Regional Sales Manager Foodservice at Beyond Meat, added: “With more consumers looking for plant-based options when eating out, we’re delighted to bring our newest Beyond Burger to Grill’d. Made with avocado oil, which is high in monounsaturated fats, with just 2g of saturated fat per single serving, it’s the perfect choice for meat lovers, flexitarians, vegetarians and vegans alike, who want to continue eating what they love, no sacrifice required.”

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