DoorDash has launched ‘Going Out’ in select Australian markets, introducing in-store rewards that aim to bridge the gap between its delivery platform and physical restaurant visits.
The feature, unveiled this week alongside a US rollout, allows diners to discover and redeem exclusive in-store offers at thousands of participating restaurants. DashPass members can access the rewards through a dedicated tab in the DoorDash app, with the company reporting that customers using Going Out offers receive an average of $9 in value per order.
For a limited time, all DoorDash users in Australia can trial the feature, regardless of whether they are DashPass subscribers.
The move represents a strategic shift for DoorDash beyond its core delivery business, positioning the app as a comprehensive dining companion. Restaurant partners can now promote special dine-in offers directly through the platform to drive measurable foot traffic.
According to DoorDash, 80% of customers who tried Going Out since its February pilot visited a restaurant they had never ordered from previously, suggesting the feature could be particularly valuable for operators looking to attract new guests.
The platform charges no cover fees for participating restaurants, with operators reporting strong margins on the incremental traffic generated through the program.
While reservation booking through DoorDash will initially launch only in Miami and New York through a partnership with SevenRooms, the in-store rewards program gives Australian restaurants immediate access to new customer acquisition tools at a time when many venues are focused on building direct relationships with diners.
The platform charges no cover fees for participating restaurants, with operators reporting strong margins on the incremental traffic generated through the program.
