Two of Australia’s most respected culinary figures are lending their voices to dispel myths about organic food, as the nation marks Organic Awareness Month throughout September.
Three Blue Ducks co-owner Darren Robertson and Saturday Night Pasta founder Elizabeth Hewson are supporting Australian Organic Limited’s campaign to demonstrate that organic products are accessible, everyday choices rather than elite luxuries.
“Organic isn’t about being perfect or expensive, it’s about making small, everyday swaps that add up to better choices for your health, planet and future generations,” said Hewson, whose restaurant group has built a reputation for sustainable, locally-sourced cuisine.
Robertson challenged common perceptions about produce appearance, noting that the most visually appealing items aren’t always the best choice. “The most delicious and nutritious food isn’t always the prettiest. Nature is meant to be diverse, and that’s where the gold is. Organic produce that looks a bit different is often the most delicious,” he explained.
The chef emphasised the human element behind organic certification, highlighting the dedication of family-run farms across Australia. “Achieving certification is a huge milestone and one that should be celebrated. These farmers invest in their land to bring beautiful ingredients into kitchens across Australia.”
According to Australian Organic Limited CEO Jackie Brian, misconceptions about cost and accessibility persist despite growing consumer interest in organic products: “There are so many exceptional Australian businesses spanning all industries, from the Organic Milk Co to Bellamy’s Organic Baby Food and everything in between; it’s a lot less expensive than people may think to make organic choices.”
However, Brian warned that consumer confusion remains a significant issue, with one in three Australians having been misled by products falsely claiming to be organic. She stressed that certification marks are the only reliable way for shoppers to verify authentic organic products.
Organic Awareness Month encompasses all certified organic categories, from fresh produce and packaged foods to skincare, textiles, and homewares, representing Australia’s largest celebration of the organic industry.
