Brisbane’s hospitality industry is preparing for a significant windfall this week as the Ashes Test Series comes to The Gabba, with the five-day cricket match expected to inject approximately $24 million into Queensland’s economy.
The day-night Test, which begins Thursday, is forecast to draw tens of thousands of fans to the iconic venue, triggering a surge in spending across the city’s pubs, restaurants and hotels, according to analysis from NAB.
For restaurant and bar operators, the match represents a crucial pre-Christmas opportunity as evening trade is expected to spike during the twilight format of the Test.
“The Ashes is more than just cricket – it’s a celebration that brings people together and energises local businesses,” said Julie Rynski, NAB Executive Business Metro & Specialised. “For Brisbane, this Test will mean full restaurants, busy pubs, and strong trade for retailers heading into the festive season. It’s another great example of how world-class sport supports jobs and strengthens local economies.”
Busier-than-usual service
Local venues are already gearing up for the influx. Scott Bryson, Queensland State Manager at Australian Venue Co, said The Boundary Hotel is expecting busier-than-usual service during the Ashes.
“For pubs like The Boundary, these events are a great opportunity to showcase what Brisbane has to offer, from great food to warm hospitality, and really contribute to the city’s vibrancy,” Bryson said. “Whether you’re a die-hard cricket fan or just looking for a place to catch the game with friends and family, the Ashes brings people together. The energy it generates in venues across Brisbane, and definitely right here at The Boundary, shows how sport can play an important role in supporting local businesses while helping people create memorable experiences.”
The Brisbane Test kicks off a blockbuster summer of cricket across Australia, with matches also scheduled for Adelaide, Melbourne and Sydney. The Melbourne Boxing Day Test alone is expected to draw more than 90,000 fans on its opening day, while Adelaide hotel bookings have already hit 86% occupancy for its December Test.
The analysis, based on NAB merchant terminal data, shows major sporting events continue to drive economic growth in the hospitality sector. The Ashes series is part of a broader summer sports calendar – including the Australian Open and Big Bash League – expected to inject billions into the Australian economy.
