Location: Manly, NSW
Business Type: Counter-serve burger restaurant
Established: 2007
Digital Signage Installation: 2024
The Challenge
After 17 years of handwritten menus and manual price changes, BenBry Burgers needed an upgrade during its 2024 renovation.
“Running a high-turnover, predominantly takeaway business meant Ben needed a menu system that was not only visually appealing but easy to update at a moment’s notice,” according to the case details. Manual menu changes were time-consuming and prone to error, especially when prices needed to be adjusted quickly. Ben also wanted a better way to promote daily specials and combo deals and to streamline customer ordering inside the shop.
The restaurant struggled with customers unsure of meal combo options, leading to inefficiencies in the ordering process.
The Solution
During a 2024 renovation, BenBry Burgers partnered with Mandoe Media to install a comprehensive digital signage system:
- Three 43-inch internal screens for menu boards
- One 55-inch high-brightness outdoor display to capture foot traffic from nearby weekend markets
The implementation prioritised ease of use for a busy operator. “From initially engaging with Mandoe to the installation, it was a smooth ride,” Tartonne notes.
The Results
Increased sales
Sales improved following installation, with digital displays enabling the instant promotion of family deals and specials that had previously gone underutilised.
Operational efficiency
The ability to update prices digitally eliminated the time drain of reprinting menus, a critical advantage as the Australian hospitality sector grapples with a 12% year-on-year rise in operational costs.
Faster ordering process
By displaying clear combo deal information and ordering steps on screens, BenBry Burgers solved its most significant customer friction point. “Customers are now following the steps on the screen when ordering, creating a faster and more efficient process for staff members,” says Tartonne. The result: ordering times dropped by approximately 30%.
Enhanced customer experience
“The digital menus are easy for customers,” Tartonne explains. “They immediately focus on the screens when they walk in to determine what they want. The screens are clean and visually easy to read for all people.”
Cost savings
The restaurant achieved a 90% reduction in printing costs, with the system paying for itself through increased sales and operational savings.
Driving measurable ROI
For independent restaurants operating on tight margins, BenBry Burgers’ experience demonstrates how digital signage delivers measurable ROI:
Flexibility matters. Real-time menu updates enable restaurants to respond instantly to price changes, supply issues, or promotional opportunities.
Visual communication works. Clear, dynamic displays reduce ordering confusion and speed service during peak periods.
Accessibility is key. Payment plan options made the technology accessible without significant capital outlay, a critical factor for small operators.
“If you don’t have a huge budget and want a decent upgrade, Mandoe has an easy payment plan, and the screens pay for themselves with the increase in sales,” Tartonne says.
A worthwhile investment
BenBry Burgers’ adoption reflects broader trends in Australian hospitality. According to IBISWorld, hospitality tech spending rose 23% in Q1 2024 as venues seek to improve efficiency amid cost pressures. Regional data shows that 45% of pubs and clubs now use digital menus, and 55% of takeaway venues employ outdoor digital displays to attract foot traffic.
For Tartonne, the investment was straightforward: “Digital signage is a worthwhile investment. I highly recommend switching to digital signage if you have the capability and space. It’s much easier to operate once you do.”
