Fast-growing chicken brand Pappa Flock has relaunched its original Parramatta site following a full refurbishment, marking a key milestone as the business continues to expand across the East Coast.
Founded in 2023, Pappa Flock has grown from a single Western Sydney store to a 12-site operation spanning two states. The company has also surpassed 500 employees nationwide, reflecting its rapid growth in the quick-service restaurant segment.
Chief Marketing Officer Rachel Korbel said the Parramatta relaunch was an opportunity to reconnect with the brand’s origins while aligning the site with its evolved identity.
“Pappa Flock wouldn’t be the success it is without Parramatta. This reopening is about celebrating a homegrown business with the locals who supported it from day one,” Korbel said. “The exponential growth we’ve experienced has meant the brand has evolved, and it’s time our very first store reflects that growth.”
The updated store introduces a new self-serve ‘Flavour Up’ condiments station, allowing customers to customise meals with a range of house-made sauces, pickles and seasonings. The fit-out also retains key visual elements of the brand, including its signature disco balls, alongside a mural by local artist Brent Smith.
A central feature of the refurbishment is the ‘Crunch of Fame’ installation, which recognises early team members who remain with the business. “We are absolutely nothing without our crew,” Korbel said. “To honour the O.G. Parramatta crew who are still with us today, we surprised them with their own permanent plaques in the ‘Crunch of Fame’ floor.”
Despite the updated design, the company says its food preparation processes remain unchanged. Head Chef Eddie Cofie said the brand continues to prepare chicken tenderloins in-store daily and maintain its emphasis on fresh ingredients.
“From hand-breading our chicken tenderloins every morning to hand-squeezing 2,500 lemons in every restaurant, every day, our approach hasn’t changed,” Cofie said.
To mark the reopening, the Parramatta store will offer a one-day 50 per cent discount across the menu on Friday 17 April, supported by an in-store activation featuring local personalities and community engagement.
