KFC Australia has delivered a standout performance in a challenging market, achieving record revenue of $1.15 billion and strengthening its position as the country’s leading quick service restaurant (QSR) brand.
The Collins Foods-operated chain, which operates 288 KFC restaurants nationally, posted a 3.2% revenue increase for FY25 (which in this case ended 27 April 2025), while maintaining the highest QSR brand index among key competitors – reaching a four-year high.
Collins Foods Managing Director and CEO Xavier Simonet said the performance stands out: “Our KFC Australia team delivered another solid performance, building momentum in the second half of the financial year with same-store sales accelerating and revenues up over the prior corresponding period.”
Digital transformation proved a key growth driver, with digital channels accounting for 34% of total sales, up from 29% in the previous year. The surge was driven by increased app adoption and expanded kiosk availability, with Collins Foods rolling out kiosks to more than 100 restaurants during the year.
The brand’s market leadership was reinforced through strategic marketing campaigns focused on its menu. The new ‘FLG’ marketing campaign and core product innovations, including Waffle Double Chicken and Zinger Nachos, helped introduce the brand to new consumers, while returning favourites The Slab and Tower Burger targeted light and lapsed users at higher price points.
Collins Foods maintained its disciplined approach to network expansion with 10 new restaurant openings and one closure during the financial year. The company also completed 40 restaurant remodels, including eight ‘supercharged’ locations designed to unlock operational capacity and improve customer experience.
KFC Australia expects to add a further 7-10 new restaurants in FY26, maintaining the trajectory toward 28-30 new restaurants by 2028.
Financially, KFC Australia’s underlying EBITDA increased by 0.5% to $222.6 million, representing a margin of 19.3%. Meanwhile, the underlying EBIT of $146.2 million delivered a 12.7% margin.
The outlook appears increasingly positive, with early FY26 results showing KFC Australia’s total sales up 4.9% and same-store sales growing 1.6% in the first eight weeks (from the end of April). This suggests the consumer environment may be stabilising as tax cuts and lower interest rates begin to support improved sentiment.
Looking ahead, the business expects to benefit from continued deflation in key input costs, particularly chicken and potatoes, which should support margin improvement alongside ongoing operational efficiency gains.
“We’re doubling down on growth with further investment in network expansion and modernisation in Australia, elevating the customer experience to support brand health, which is key to lifting sales,” Simonet said.